ABF Sugar and Centegy Forge Alliance to Revolutionize Distributor Operations

ABF Sugar, one of the world’s leading sugar businesses with operations across multiple countries, has partnered with Centegy Technologies to transform its Sales and Distribution operations through the adoption of Centegy’s advanced DMS & SFA platform.

This strategic alliance sets the stage for a major digital transformation of ABF’s route-to-market strategy across Malawi, Tanzania, Zambia, South Africa and Rwanda. The collaboration is designed to enhance sales force productivity, empower distributor networks, and enable data-driven decision-making, ultimately unlocking greater efficiency and growth across ABF Sugar’s operations.

Our team was recently on-site in Zambia, supporting implementation activities for ABF Sugar in Africa, helping to bring structured, technology-enabled operations to a new and evolving market. This partnership signals a shared commitment to innovation and operational excellence, as ABF Sugar embraces next-generation technologies to strengthen its market leadership.